HTSS103 - Video creation skills are now part of sales basics mastery - Scott Sylvan Bell

Video creation is now part of sales basics mastery 

There are conditions in the world that have made people stay at home. Since people crave connection they have turned to social media platforms to get their necessary attention. The videos that they are consuming are from multiple platforms:

• Facebook Live
• YouTube Live
• LinkedIn Live
• Zoom sessions
• Go to webinar meetings

Since people have been stuck at home they are not in perfect social condition. Their hair is not combed, they are in T shirts and shorts in the video. This matter because they see they are out of excuses. They don’t care how they look, they don’t care how the sound and they are on the video streams. This means you can no longer get caught up in the way you look or sound.  

More than ever video will take over

5 years ago if you wanted to create video you needed expensive gear. A good camera would cost you $1,200 and a good video editing laptop would cost you at least $2,000. Now most editing can be done on a phone or in the cloud.

In 2010 YouTube was on the rise, in 2014 the Ice bucket challenge went viral.  These videos took some time to create and now they don’t. You have the ability to syndicate with a live in the matter of seconds and have it published.  Your excuses are over and video is now part of sales basics mastery

Your buyers preferences will change

This use of video and consumption will cause a consumer shift you must be aware of. This will  impact sales and business for the future. If you are paying attention you can get ahead.  

• People will say “I don’t need to meet… shoot me a video”
• People may ask for a distance presentation
• A buyer may request a video walk around
• A buyer may request a explainer video

Get video creation skills right now

You do have time to get into the game and get a jump on those who are slower. In the world of business the fast eat the slow. The sooner you learn these skills the easier it is for you to close deals. Soon being able to edit or create videos will be standard.

• Right now you can get away with lower level skills
• In the future better skills will be expected and standard
• Just get started

You have the ability to have creative assets

Once you create your content you have the ability to repurpose it.  These creative assets can be used over and over again you don’t have to start fresh and new every time. Think in terms of how can I use this video content in multiple places.

• Use your cell phone to create and edit videos
• Use cloud services for the video editing. If you don’t know how you can learn anything on YouTube
• Create templates so that you cut down on the creation time
• Store the videos on a site like YouTube, Amazon or anything similar
• You can use private links to send to buyers and or clients

Your ability to jump past the rest of the world of sales does not happen often. You can close deals using technology and sell more easily.

Get your video creation cheat sheet here

Scott Sylvan Bell

@Scottsbell

#Sales #closer #Podcast #Howtosellshow #video #Sacramento

This episode of the How to Sell Show was recorded in Sacramento California