Fresh Perspectives: COVID-19 Impact on Fresh

Shelves empty of toilet paper and hand sanitizer have been emblems of CPG retail during COVID-19, but they tell just part of the story. IRI’s Sally Lyons Wyatt, EVP, Center-of-Store and Produce, and Jonna Parker, Principal, Fresh Center of Excellence, bring their Fresh Perspectives to IRI Growth Insights to talk about how COVID-19 is vastly different from past recessions or weather-related crises, the interesting ways the fresh side of the industry is responding, and what the future looks like in terms of what’s available and how consumers will be purchasing fresh items.