An interview with Eddy Guerra, senior brand manager at Davidoff of Geneva USA. Eddy has a background in graphic design and experience working in the hospitality industry. As a great marketer who typically focuses on how to create activation and engagement through unforgettable experiences, he's currently using all of his experience to build a bigger audience and customer base for Davidoff's premium cigar brands including AVO and Camacho. He shares his story and provides some tips for other marketers and designers to get more results from their work.
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