We have spent the past month working to change behaviors like handwashing and social distancing at a rapid pace in response to the COVID-19 crisis. Jennifer Tabanico, President of Action Research, says the research shows that one approach that has been successful is community-based social marketing. We sat down with her in January 2020 before the COVID-19 crisis but her approaches have application even now.
Create your
podcast in
minutes
It is Free