During this episode of the HyperFast Agent Podcast, host Dan Lesniak speaks with Eric Simon, creator of The Broke Agent, a platform for real estate comedy and entertainment. Eric shares how he approaches creating short form content to engage a large audience on social media. Listen to hear Eric’s tips for adapting to new platforms and leveraging different ways to connect.
Episode Highlights:
- Eric Simon is an agent in Los Angeles. He started The Broke Agent five years ago for real estate comedy and entertainment.
- His content targets residential real estate agents.
- People don't need to hear about your property in escrow on their feeds.
- Include some of your pitfalls along with your successes.
- Don’t be afraid to share your hobbies and interests in your feed.
- Your feed doesn’t have to be a gallery of perfect pictures.
- Many agents simply aren’t content experts.
- Dan thinks most people need to post more.
- Remember that not everyone will see every post you create.
- In terms of posting about politics, be careful not to alienate your audience.
- Eric thinks Instagram is the perfect platform for real estate agents.
- Dan describes how he uses TikTok.
- Using TikTok will be beneficial in teaching you how content is going to be produced and consumed in the future.
- Even if TikTok doesn't help you build a following, it will help you build skills you can use on other platforms.
- Eric uses Twitter as a testing ground. Dan also uses it as a place to test ideas before putting them on Instagram.
- Dan remarks that you might connect with more sellers on Facebook. You may find more buyers on Instagram.
- Dan suggests that you should not ignore Facebook.
- Dan talks about their team’s strategy for using LinkedIn, which currently has great organic reach.
- Eric shares ways he has explored creating long-form content.
- They discuss Gary V.’s content pyramid.
- Eric tries to repost his content to three platforms daily.
- Eric provides answers to the HyperFast Round.
- He emphasizes the importance of getting on TikTok now.
3 Key Points:
- Being authentic in your social media posts may include documenting pitfalls along with your successes.
- Getting on TikTok will teach you about the future of content creation and consumption.
- Re-purpose your content across platforms.
Resources Mentioned:
- Learn more about Hyperfast Academy; HyperFast Coaching
- Dan Lesniak bio, Facebook, Twitter
- The Broke Agent website, Instagram, Twitter, Facebook
- Email Eric Simon at: thebrokeagent@gmail.com