018 - Tools as Content, Getting Great Audio for Facebook Live and More Facebook Algorithm Updates

Buzz 1: Using Tools as Evergreen Content a. Did you miss Grow With Hubspot? Never fear! Catch the replay here: http://offers.hubspot.com/thank-you/grow-with-hubspot-sydney-livestream b. How to use Tools / Software / Utility as Content. Three key considerations here. c. Good example mentioned by Ryan Bonnici @ Grow event: http://website.grader.com/ Buzz 2: Featured Resource + What marketing tactic do you people hate the most poll? a. Great online community and resource for Digital Marketers: http://inbound.org/ b. Featured Thread 'What Marketing tactic do you hate the most?'A really interesting one that caught my eye was: https://inbound.org/discuss/what-marketing-tactics-do-you-hate-the-most#comment-353356 Buzz 3: Facebook Live Updates, How to Get Great Audio When doing Facebook + More Newsfeed changes! a. Facebook announced even more updates on June 29 re Facebook Live @ VidCon: Two-person remote broadcasts, waitrooms & pre-scheduled broadcasts and MSQRD b. So my advice again is get in early. These things have a big first mover advantage! c. Good audio is very important with Facebook live and if you're more than a few metres away from your subject you will really struggle with audio and unforgiving audiences. d. I suggest getting the affordable Azden WMS-Pro Wireless lavalier system. Listen in to hear how I use it, link to product: http://www.bhphotovideo.com/c/product/1048779-REG/azden_wms_pro_i_wms_pro_i_vhf_wireless_lavalier_handheld.html e. New Facebook algorithm released June 29: Algorithm will be adjusted yet again to favour friends and family over publishers in the newsfeed f. Tips on how to take advantage of the changes g. http://www.theverge.com/2016/6/29/12055124/facebook-news-feed-algorithm-changes Stay tuned for next week where me and @hubshots are interviewing Kipp Bodnar! Also don't miss out on our next meetup on '10 Ultimate Lead Generation Hacks'. Will be held on July 19th @ 7pm. If you're in Sydney book your tickets here: http://aeona.com.au/event/the-10-ultimate-lead-generation-hacks-to-grow-your-business/