Business:Marketing
Why Customer Experience Is the New Buzzword
EPISODE 36 | Guest: Sean Matthews, president & CEO, Visix, Inc.
Customer experience, consumer experience – it’s all about the impression you make on your audience. As people become used to always having touchscreens with them and around them, it becomes more and more important for organizations to offer information in a familiar way.
Looking at communications as an experience is the modern approach, and helps make sure that people are actively engaged in what you’re saying to them. Instead of simply replacing posters with screens, you need to maximize and personalize your digital signs and their content to match viewer expectations.
- Explore how customer expectations have changed over time
- Understand how interactivity effects the customer experience
- Consider what content is compelling for each viewer
- Learn how a voice-user interface can make any screen interactive
- Think about future-proofing and greening your technologies
See the full transcript HERE
Learn more about this topic in our white paper Touchscreens for Audience Engagement
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