BONUS CONTENT: Lead Generation: Quality vs. Quantity

Lead generation can be a tricky business. Many paid services go into it playing the numbers game, getting you as many leads as possible. But when it comes down to it, the quality of those leads is often misguided. Spending time and money chasing after hundreds of potential leads isn’t sensible or scalable for your business.

With a focus on content marketing, our clients know the importance of valuing quantity over quality. According to a report by BrightTALK, “B2B marketers have demonstrated a clear preference for generating high-quality leads (68%) over generating a high volume of leads (55%).” The numbers speak for themselves.