Episode 64: Should You Market Your Church

Episode 64: Should You Market Your Church?

 

You're investing and equipping

 

Ephesians 4: 11So Christ himself gave the apostles, the prophets, the evangelists, the pastors and teachers, 12 to equip his people for works of service, so that the body of Christ may be built up 13until we all reach unity in the faith and in the knowledge of the Son of God and become mature, attaining to the whole measure of the fullness of Christ.

 

Marketing your church gives your members tools to start conversations and to let folks know what God is doing in your church

 

So ask yourself - "What is your church doing to get the word out about church and in turn Jesus?"

 

Purpose: is it for kingdom work or personal reputation?

 

Ways you already market

• Sermon art
• Church logo
• Information cards
• Gift bags
• Signage
• Apparel

 

Marketing is changing…

• Insourcing to outsourcing - What can folks in your church do - and what should you get someone outside to do?
  • Website
• Mail out to e-mail outs, texts
• Guerilla marketing to social marketing
• video is expected
• egiving - develop generosity - this can be a way to get the word out too.
• Pray for technology people to come to church - then give them permission to work.

 

Hindrances:

• Old wine in new wineskins
• New wine in old wineskins
• Cost
• Measurables

 

Book: Connect: How to Grow Your Church in 28 Days by Don Corder