During this episode, host Dan Lesniak speaks with Coach Micheal Burt, a winning basketball coach who became an extremely successful corporate coach. Learn about Micheal’s six-step system for monster growth and the tips he has for realtors who are ready to commit to their success.
Episode Highlights:
- Micheal Burt began coaching basketball teams in his teens. He spent a decade building a national championship program. Eventually, he started writing books about how he was winning games.
- He retired from athletic coaching at age 31 to start a multi-million dollar coaching company.
- His dream was to be the head coach and he decided to carry himself as a professional.
- Many people give up and don't become what they're capable of becoming.
- Humans have a prey drive. The problem is that it's never been activated. First we need to be exposed to the possibilities.
- Micheal describes when the possibility of becoming a successful speaker awakened within him.
- Micheal always had a desire to help people but didn't always know how to do it. Now he is teaching people how to coach.
- Micheal describes how Grant Cardone inspired him to scale his business.
- Micheal has a six-part system. First, you activate the prey drive. Next, there's explanation of service, legacy selling, follow up, extracting referrals, and becoming a person of interest.
- Micheal needed people to walk into his life to help him see his blind spots where he was losing money.
- Many agents don't see their business as a business.
- Micheal discusses an agent he is working with who is opening a restaurant as part of his branding strategy.
- Real estate agents should strive to become people of interest.
- People make big decisions when they are relaxed. This is why people buy real estate on the weekend.
- You should be prospecting for 2-4 hours every day.
- People need to understand the entertainment aspect of prospecting. People make decisions when they're having fun together.
- The top agents are best at entertaining people and making them feel comfortable.
- Getting people in relaxed settings and holding events can have a big impact.
- Ask how you can do your own version of what other successful people are doing.
- Look outside your market and look outside your industry to find new ways to differentiate yourself.
- Micheal speaks to how his clients have pivoted during the pandemic. His clients are using virtual seminars, virtual summits, Facebook Lives, and other ways to offer virtual experiences.
- He recommends being highly engaged with your current client base, highly engaged with your past client base, pumping out content to your database all the time, hosting weekly podcasts, writing a book, and working a system to generate attention and leads.
- This is an industry that you can dominate.
- The biggest challenge he ever faced was coaching a team to a championship.
- If Micheal could go back in time, he would get coaching earlier in life.
- His biggest advice to a new real estate agent is to prospect 2-4 hours every day.
- If you're an experienced real estate agent, work on becoming a person of interest.
- In five years, Micheal hopes to be one of the top five motivators in the world.
3 Key Points:
- When we’re exposed to the possibility of success, that opens up our motivation to succeed.
- A coach can bring an outside perspective to your blind spots that are costing you money.
- Real estate is an industry you can dominate by being highly engaged with your database.
Resources Mentioned:
- Learn more about Hyperfast Academy; HyperFast Coaching
- Coach Burt website; Facebook
- Single Digit Millionaire (book)
- The Richest Man in Babylon (book)
- Changing Lives Through Coaching (book)
- Everybody Needs a Coach in Life (book)
- The Accountable Church (book)
- Inside the Mind of a Monster (book)
- Living with a Monster (book)