The StartUp to ScaleUp Game Plan
Business
Mark Roberge is the MD @ Stage 2 Capital, Prof @ HarvardHBS, former CRO @ HubSpot & author of best seller "The Sales Acceleration Formula"
We explored:
- Lessons from the 2008/2009 crisis & the bold decisions business leaders must make in 2020
- The premature obsession with revenue growth versus go-to-market fit & customer retention
- How to hire a CRO with the ability to deliver SUSTAINABLE revenue growth
- The data required to ascertain if you truly have go-to-market fit
- How “group film reviews” can help businesses uncover strategies to navigate the COVID19 crisis
- How to deliver sustainable differentiation through network effects, algorithmic differentiation & an ecosystem of deeply embedded partners
For more insights into Stage 2 Capital check out https://www.stage2.capital & for advice on hiring world class talent for B2B start-ups & scale-ups head over to http://alpinasearch.com
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