Business
You can't build a reputation with only paid ads
I love digital ads, but...⠀ ⠀
If your goal is to create a lasting brand, you can't just rely on Google Ads or Facebook Ads.⠀ ⠀
Or better... you could, but it would cost you millions of dollars, and your small business probably can't afford that.⠀
When you are starting, you need to get your brand name out there with content creation.⠀ ⠀
And I am not only talking about a blog post a week. I am talking about an omnichannel approach. Use video, images, audio, text, and anything in between.⠀
Give your audience the ability to consume your content in any way they want to.⠀
If you do that regularly, you will turn into a point of reference in your niche.⠀ At that point, every single penny that you spend on paid advertising will give you a much higher ROI.⠀ ⠀
That's because ads will simply act as a megaphone for the voice that was already there.
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