Episode 59 Have you ever been under the influence?

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings." A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word topics to get your sales team motivated and inspired. She has over 33 years of marketing and leadership experience.

In episode 59, you discover how to influence and persuade those you lead and your clients.

Here are 7 examples to get you thinking about how your clients may be influenced or persuaded.

1. Research.  Some of your clients are analytical. To persuade them, they need data and proof. Sharing how you have successfully helped other customers will benefit you. Clients look for trustworthy, knowledgeable individuals to educate them. Trust is the most critical factor leading to long-term relationships.
2. Prove it.  I need proof your product works! You can show them case studies of success from satisfied customers. We all have 2-3 clients that love doing business with us. Have them write a referral letter proving the success of working with you and your company.
3. Emotional clients. Some clients buy emotionally and then back it up with logic. Persuaded them with creative ideas, different and unique concepts that make them stand out from their competitors.
4. Risk takers. These clients love the Big idea. They will invest with you if they feel there is a significant return on their investment with you.
5. Pricing clients.  We all have them. These clients buy strictly on price. So you may have to present what I would call an Irresistible offer to move them to take action.  
6. Value clients. You have to give them more value in their minds to persuade them to say yes. Additional incentives to make it so easy for them to say yes. What else can you offer, so they feel they are getting more value?
7. Relationship clients.  It's more about the connection you make with the client. They trust your experience and expertise. They understand that you are looking out for them. You have a vested interest in them doing well. A win-win relationship when doing business.

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