11. How to create your irresistible offer

What is that you are actually offering?

Are you clear on your offer?

Your offer should have 5 major attributes and that is:

1. It has to be SPECIFIC - you teach something very specific they can use straight away and implement easily. You need to give them something that will help them to win the first step or overcome the challenge!
2. It has to be TANGIBLE - people have to be able to describe their win very simple way.
3. It MUST APPEAL - speak to one person you must know your Avatar! 
4. Must be UNIQUE - GET CREATIVE. when I am talking about uniqueness it is more about the name of the product and description maybe colours, delivery or the way how you advertise.
5. Has to be ASPIRATIONAL - aspire your ideal clients to better health, a better relationship, or a better life.

Ascension model is basically for levelling up your offer and making your ideal client purchase straight away. Ascension model can have a few levels - we are usually using 3 or 4 levels. In order to create an Ascension Model for your business, you need to know what problems you are solving. It’s important to understand that solving problems for your ideal client is progressive, it happens over time. Once the client finishes a program with you they are going to ask, “what’s next?”. That’s when you ascend them up the value ladder.

Enjoy

Alex