Catch up with the Green Umbrella Marketing Team as we talk about what's new in social media this week and what we've all been up to lately.
This week, Jane has completed couch to 5k, Christina is fed up of people getting popular sayings wrong and Mark and Amanda are excited about the Lions Rugby tour in South Africa next year.
Here are the snippets:
- What's new in Linkedin. Is it becoming more like Facebook? (5:30)
- Linkedin is getting more personal. People are sharing their stories more and sometimes that can really work well for you. (13:00)
- Streaming to multiple platforms at once using Streamyard (15:10)
- How do you get the most out of a great piece of content? You've created a great live stream, what opportunities do you have to repurpose it on other platforms? (18:30)
- Teasing people ahead of a big event using social media and email drip campaigns. The Rugby Lions tour was a great example of keeping the audience interested while in lockdown and then building up the excitement ahead of the announcement of the tour. (19:35)
- Using AIDA and back to basics marketing. There is so much uncertainty around at the moment that perhaps the basics are needed to draw people back in. Finding out what people need and keeping your marketing slow and measured as we come out of lockdown so you don't spam people. They will only buy when they are ready. (24:00)
- TikTok - who uses it, who is it aimed at and why you should consider it for your business (30:25)
- TikTok ban in certain countries is speeding up the release of competitor platforms such as Reels (35:15)
- If your demographic is on Tiktok, then you should definitely consider marketing on there. (38:15)
- Facebook hashtags are making a comeback. How to use them in your posts and making sure you go back and add them to old posts to get extra exposure. (42:25)
- Hashtag research using Instagram. Instagram is a great place to see how popular a hashtag is and to get ideas of new ones to use, and Instagram analytics is a great place to see if the ones you are using are working. (46:24)
If you enjoyed this episode, head over to our Facebook page every Thursday at 12noon for Live Lunch and you can catch up with the team there! https://www.facebook.com/GreenUmbrellaBiz