A lot of questions were raised in Doctor TK’s Dope Therapist program on how to start marketing their brands on social media. Many Professional Therapists are housed on Facebook and on any professional Facebook groups, however, they’re more engaged with branding or showing up their brands on Instagram. So in today’s episode, we’ll focus on boosting our account on that social networking site. Have your pen and paper ready as we discuss the 5 tips to jumpstart your brand on Instagram as a Mental Health provider.
Podcast Session Goals:
- Monitor your page stats and insights with the help of a Business account
- Identify who you are and what you stand for by having a Mission Statement
- Boost your profile with a high-quality profile picture
- Moderate your first six IG content to level with your Mission Statement
- Learn the importance of consistent content posting
Episode Timeline:
- TIP#1: Make a Business page [01:01]
- Stats and Insights: Benefit of a Business page [01:20]
- TIP#2: Have a Mission Statement [02:42]
- Revamping IG profile to market to a specific audience [03:00]
- What’s on Doctor TK’s bio on IG? [03:30]
- Manifestation and Abundance in her Mission Statement [04:30]
- Communities/Programs she founded [06:31]
- TIP#3: Have a high quality profile picture [07:13]
- TIP#4: Your first six lines should match with the Mission Statement of your brand [08:25]
- What should be the content of your first six lines? [08:43]
- TIP#5: Post consistently [09:41]
- What happens when you’re not posting consistently? [09:58]
- Should you post a picture of your family on IG? [11:45]
- Take the Private Practice Quiz for Free! [12:27]
Standout Quotes from Doctor TK:
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- “Some of the benefits additionally to the professionalism of a Business page (and Instagram will recognize you as a business) is that it will provide you insights to who your audience are, meaning, who you’re actually attracting..” [01:35]
- “There is no excuse nowadays as to why with a cell phone, you cannot have a high quality profile picture.” [07:51]
- “The first six lines (of your IG account) are the lifeline of your page. Go look at your six lines and see ‘does your first six lines match your Mission Statement?’ If they do not match your Mission Statement, which would speak to your brand, then you need to up your posting -dream-??” [08:46]
Resources Mentioned:
- Take Private Practice Quiz
- Learn more about the Dope Therapist Private Practice Academy
Connect:
Find | Doctor TK
On Instagram: @DoctorTKPsych
On Facebook: @DoctorTKPsych
On Pinterest: @DoctorTKPsych
On Youtube: @Doctor TK
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