EXCLUSIVE INTERVIEW: From debates in Facebook fan forums to Instagram admins living rent-free in the heads of managers, social media is a massive part of the game. For this episode, I went behind the scenes with Charlotte Males to find out more about how social media and football are crossing over and about the two properties that she promotes on social for the FA - the FA Cup and the Women's Super League. We discussed: Social media x fan engagement, players as influencers, storytelling, Zuckerberg/Dorsey regulating football trolls, Europe vs winning FA Cup, The FA Cup final, West Ham winning a trophy, club owners tweeting & the Women’s Super League.
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