Welcome to the third and final part of Doctor TK’s Triple P Formula Branding series! In the first part of the series aired on Episode #66 about “Product”, we focused on assessing who your ideal client is and what transformation you want that client to have with the type of products or services you want to offer. Doctor TK used her Foundations book as a tangible example to walk us through how to set a price point and decide how we’re going to integrate that product into the services we’re offering in our private practice. In the second part of the series aired on Episode #67, we talked about “Profit” where we are addressing what actually our client is getting. We tackled the three areas of profit and looked at what the value of the product or service is that you’re offering.
Today’s episode, Doctor TK will be talking about “Package”- what are the things that we need to research and if we have actual or digital packaging, how can we offer it to our clients?
Podcast Goals:
- Learn more about Packaging - Focusing on the 2 areas on how to look at your packaging, thinking outside the box and tapping into your creativity in order to position yourself better to your clientele
Episode Timeline:
- A review on Triple P Formula’s part I - Product [00:57]
- A review on Triple P Formula’s part II - Profit [01:45]
- Introduction to Triple P Formula’s part III - Package [02:31]
- What are the 2 areas to consider when looking at your packaging? [03:16]
- Area #1: Do your research for your products or services and look up providers who are offering something like yours [03:24]
- How did Doctor TK do her research for her Foundations book? [03:32]
- What other research should be done in terms of comparing packages with other providers? [05:49]
- Tapping into your creativity and looking at what solution you are offering to your clients to fill in the missing gap [06:10]
- How was Doctor TK able to fill in the missing gap on the packages she offer to her couples services? [06:49]
- Area #2: The Actual Packaging Itself [08:45]
- Thinking Outside the Box to promote your products or services beyond counseling [08:52]
- Doctor TK on releasing the second version of Foundations’ book cover to cater four different groups of people [09:34]
- A recap on on the whole Triple P Branding Formula series [11:49]
- Get a copy of Doctor TK’s Foundations book on her Amazon store [12:17]
- Learn more about the Dope Therapist Academy [12:40]
- Take the Private Practice Quiz for Free! What’s in it for me? [14:33]
- Subscribe to Doctor TK’s Youtube Channel for the video version of the podcast [15:29]
Standout Quotes:
- “Back then, I looked at who is offering what I offer within a 5-mile radius because most of the time, that’s how couples determine who they’re gonna see of who was closer for them to drive to. In the era that we’re in right now, the digital world, we can offer everything online and we always could…” [03:52]
- “When I say packages, you wanna look at what they’re offering, how they’re offering it, and the frequency if you can find out what their prices are. A lot of these things are actually very much on their website on Psychology Today, and other public websites or online directories.” [05:53]
- “I always tell clinicians, especially nowadays, Think outside the box- Can you offer your service online beyond counseling? Are there supplemental materials that you even want to offer to your clientele whether it’s included in their package or maybe in upsell, meaning they want to buy your book or buy your online course in addition to what they’re already participating in.” [08:57]
Resources Mentioned:
- Take Private Practice Quiz
- Learn more about the Dope Therapist Private Practice Academy
- Foundations Book
Connect:
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