“What can I do right now to start bringing in recurring revenue? Can I declare myself as a counselor even without a license online?” These are some of the questions raised by a student who recently graduated and is working towards getting a license but wants to directly start building a business. The student is a member of The Dope Therapist Tribe, a community-led by Doctor TK to coach Clinical Psychologists on branding and marketing their mental health business. In today’s discussion, we will learn what certain tactics are to ensure our compliance with the ethical code while branding ourselves online.
Podcast Goal:
- Know how to brand yourself online in a most ethical light through the 3 tips (plus a bonus tip for students branding themselves on Instagram)
Episode Timeline:
- Doctor TK’s background as a Professor for Undergraduate and Graduate students taking Master’s and Doctoral Psychology Program [00:44]
- Her role as a Continuing Education Sponsored Trainer for Licensed Mental Health Professionals [01:06]
- Where does today’s episode idea come from? [01:36]
- What is the risk of misrepresenting your licensure status, especially for students? [03:26]
- TIP#1: Be very clear about your licensure status [04:08]
- Using the term ‘Postdoctoral Psychological Assistant’ in explaining your licensure status [04:17]
- Proclaiming your status to the general public as an intern/associate who is collecting hours: does it minimize your level of expertise in a particular area? [04:56]
- TIP#2: Don’t use confusing titles; Include status and number [05:47]
- Bonus tip for students: Do not make your Instagram name refer to you as being a student [06:11]
- TIP#3: Post your credentials online: License number or Internship number [07:02]
- Doctor TK has links of her credentials posted on Psychology Today [07:24]
- As a client, what should you look for when seeking therapy services? Best practices for therapy clients [07:32]
- Does Doctor TK promote therapy on her Instagram on a full caseload? [08:11]
- Can multiple acronyms behind your name prove your credentials? [08:51]
- Difference between Predoctoral and Postdoctoral Psychology Interns [10:18]
Standout Quotes:
- “You have to proclaim your actual title and it has to be 1000% true.” [05:40]
- “For therapists, don’t confuse clients by putting 5,000 acronyms behind your name. It makes no sense.” [08:51]
Resources Mentioned:
- Take Private Practice Quiz
- Join The Dope Therapist Tribe Waitlist
Connect:
Find | Doctor TK
On Instagram: @DoctorTKPsych
On Facebook: @DoctorTKPsych
On Pinterest: @DoctorTKPsych
On Youtube: @Doctor TK
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