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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
33 Tangents - Episode #120 - The Proper Ratio of People, Technology, and Strategy
In 2006 Avinash published his 90/10 rule for success in web analytics: for every $10 a company spent on analytics technology, they should spend $90 on people to use it. His argument was that while companies had “great investements” in analytics they struggled to use it to make meaningful decisions. The cause? All of that investment was made in the technology and not those who would run it.
All these years later, we still see this with many companies. Why is it that a large amount of money is spent on the technology and the teams that use it are overwhelmed, stretched thin, and ill-equipped to use it? Is Avinash’s ratio realistic? What can be done to draw attention to the need invest in people and strategy to use the technology?
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