Episode 64, Learn seven tips to improve your sales!

Lisa Thal is an Author, Speaker, and Business Coach.  She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of marketing and leadership experience.

 

Episode 64,  learn seven tips to improving your sales! 

So how can you continue to improve your business? Stay the course; keep looking for better ways to do business. Most people may be writing off this year. But there is work to be done to finish 2020 and get a jump start in 2021. Caryn Kopp, of Kopp Consulting, shared seven tips on seizing new business opportunities while your competition may be waiting for things to get better or taking time off.  I sense you are not the one sitting back and waiting. You are the one that looks at adversity with opportunity.  

 

The seven tips to Boost your sales that Caryn shared:

 

□ Call 20 new "ideal" prospects. Your definition of "ideal" may have changed. Take the time to think about who is your ideal client and which clients you should be targeting. In our industry, we have shifted from restaurants to recruitment. The unemployment rate is high; manufacturing companies need to hire more employees. They need help and have money to spend.

 

□ Catch up with current clients as their needs may have changed. Offer support & value. It's a new day. Ask how you can support them. What can you and your company offer them to give them more value in working with you?

 

□ While talking with current clients, ask who else they know who needs you. Many of our clients are doing well. My friend, who owns a call center, her business is up 40%! She needs help in hiring. I asked her who else she knows that I could help. 

 

□ Re-engage "ideal" prospects who said "no" or "not now" and see if they are now ready. Business is changing every day, and Some clients are moving closer to meeting and discussing ideas. Let's make sure they are meeting with you!

 

□ Look through pending proposals, identify three ideas to move each closer to a close. Brainstorm with your manager or another co-worker on a strategy to move your client to a yes. Discover what may be holding them back.

 

□ Connect with five new Centers of Influence (who can and will refer "ideal" prospects). Earning that referral is the quickest way to shorten the sales cycle. You have connections through LinkedIn and other social channels.  

 

□ Purge prospects who don't fit your definition of "ideal," so you don't waste time. We all have someone on our list that no longer fits your description of an ideal customer. Say goodbye to them and hello to someone that has the spending power to work with you.

 

I encourage you to stay focused on the positives.  

That yes, business is improving!

And by taking action right now, prospecting for your IDEAL customers will set you up for a better month and a better year.