Offering valuable content is one of the ways to generate more leads in your business. To start with, have you already thought of what contents to provide for free? Whether you’re planning to create a podcast channel, launch your own website or showcase your social media platforms, there’s definitely a lot of informative topics that you can share as a mental health therapist. Let’s get some ideas from Doctor TK as she discusses the 5 areas where we can gather topics from to transform your content!
Podcast Goal:
- Explore what contents to create that can be offered for free as a therapist
Episode Timeline:
- Area #1: Talk about Therapy — Examples include breaking the stereotypes of mental health and discussing your framework [01:16]
- How can we create content about breaking the stereotypes of mental health? [01:36]
- How can we formulate a topic related to our therapeutic framework? [02:08]
- What platforms can we use to share these contents? [03:22]
- Area #2: Give information to potential therapy clients on how to find and start therapy [03:42]
- How does Doctor TK share information on where to get therapy? [03:56]
- Creating content that suggests questions a potential client should ask a therapist before signing up for the therapy [04:24]
- Area #3: Explain how insurance works with therapy [04:51]
- Offering psychoeducation to clients on a certain insurance panel [04:57]
- Explaining how deductibles work with insurance [06:39]
- Educating clients how much they’re responsible for each session [07:30]
- Area #4: Informing the differences between EAP vs regular therapy [08:05]
- Explaining what happens after a client have started EAP [08:21]
- Addressing concerns on insurance matters when there's a need for extending therapy sessions [08:40]
- Area #5: Highlighting Insurance vs Private Pay [09:50]
- Benefits of insurance that creates a different type of paper trail in the insurance system [10:02]
- The benefit of no cut-off per the insurance requirement [10:28]
- The benefit of not restricting the modality of treatment [12:08]
- To get more of Doctor TK’s guide to growing your private practice, check out these resources [14:00]
Standout Quote from Doctor TK:
- “I’d like to lead by example. As you know, my podcast is hosted for free, meaning we do everything for free — that doesn’t mean that running it is free — it is a business investment that I’ve decided to take on under the umbrella of my business because I want to give out as much free valuable content as possible to let clinicians know how they can even just jumpstart and brand their business with the information shared in the podcast.” [13:33]
Resources Mentioned:
- Take Private Practice Quiz
- Learn more about the Dope Therapist Private Practice Academy
Connect:
Find | Doctor TK
On Instagram: @DoctorTKPsych
On Facebook: @DoctorTKPsych
On Pinterest: @DoctorTKPsych
On Youtube: @Doctor TK
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