440: When to stop selling and start closing

Everyone likes to talk to people, but no one likes to close the deal. But your business is not going to make money unless you take that crucial final step. To make that happen then, follow this pattern. Ask questions to understand your prospect’s situation. Cover the ins and outs of your product or service and show how your product will help solve the problems your client just talked about. When the prospect stats asking questions about price, terms, conditions, etc., it’s time to go for the close. Don’t get stuck on the sales side of the conversation, otherwise you will talk yourself out of the deal. If your product is good and you believe in it, you should be proud to take this last step!