Do you have what it takes to gain a new client’s trust? In the previous episodes, we learned the ways on how to be known and likeable to our target clients. We recognized the importance of identifying the client avatar in specific and great detail and focusing on how to get the clients from Point A to Point B, in which the latter specifies the transformation. Welcome to the last part of the KNOW, LIKE, TRUST factor series! Get ideas on how Doctor TK earned her clients’ trust, what she invests in to uplevel her client’s transformation, and more about the significance of a client’s testimonial. Join us in today’s discussion that’s coupled with assessment questions to help us determine the essential areas to work out!
Podcast Goal:
- Learn how to get a new client to trust you for them to eventually invest in your products or services
Episode Timeline:
- A recap on Episode 87 and 88 [0:44]
- Doctor TK shares one of the reasons why she chose this topic which relates to the training she provides to her coaching clients about identifying their client avatar and focusing on getting them to their transformation. She also highlights how she shows the outcome she manifested for her clients after they implement what she teach them [01:17]
- Assessment #1: “Do you have the training related to the transformation that you guarantee someone and can you teach them?” Doctor TK emphasizes the importance of investing in learning how you become an expert in a particular niche beyond therapy. [02:22]
- What sets Doctor TK apart from other therapists? What engagements does she lead within the Dope Therapist Circle community? [05:25]
- How important is it to invest in coaching? [08:21]
- Assessment #2: “Are you up-to-date to your training?” Doctor TK discusses why she highly encourages mental health therapists to take CE courses that are highly relevant to their business. She also shared some CE training she provides to her Dope Therapist Academy clients and her dedication to get higher level of training for trauma-informed care [09:14]
- What are some of the coaching programs and online courses Doctor TK invested in to uplevel her clients’ transformation? [11:22]
- Assessment #3: “Do you have social proof?” Doctor TK highlights the importance of testimonials and how to effectively show social proof for clients to trust your product or service [14:35]
- Learn more about the The Dope Therapist Academy. Take the Private Practice Quiz, get assessed on what level you are right now in your private practice, and receive actionable steps if it’s a match for you. Join the Dope Therapist Community [18:30]
Standout Quotes from Doctor TK:
- “When I take courses, it’s not just about me upleveling my business but more importantly — it’s me creating a cliff note version of my clients. I’ve invested over $100K over the last 2 years in my business so I’m gonna take that information and curate it, per se, and I’m going to teach it to my clients as well.” [13:44]
- “Testimonials are very key to people trusting you with their transformation — they will prefer to honestly see feedback from real people who actually worked with you versus just reading copy contents.” [15:10]
- “Testimonials go further than a verbal statement. Facts tell, but story sell.” [16:10]
Resources Mentioned:
- Take Private Practice Quiz
- Get on the Dope Therapist Academy Waitlist
- Join our Dope Therapist Facebook Community
- Visit Doctor TK’s Amazon Store for your business and household essentials
Connect:
Find | Doctor TK
On Instagram: @DoctorTKPsych
On Facebook: @DoctorTKPsych
On Pinterest: @DoctorTKPsych
On Youtube: @Doctor TK
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