Gretel Zanotti 🇮🇹– GRETEL Z. – Launching a brand of Couture Made in Italy at only 2o years old

Gretel Zanotti – GRETEL Z. – How to succeed in launching a brand of Couture Made in Italy at only 2o years old

GRETEL Z. is an Italian emerging independent Couture label from Milan, founded and designed by Gretel Zanotti.

The experience of Gretel Zanotti is impressive and remarkable as she has launched her own Label of Haute Couture at only 20 years old when she decided to quit a notorious Fashion school from Milan to start her personal project in the Real life. Gretel has a strong Artistic academic background but no family in Fashion business. Yet she took her mother in the adventure as they are running the business together. All projects of GretelZ and details are curated personally by Gretel Zanotti. We start the conversation with the example of her first Fragrance launch, VEVA Parfums, to illustrate her determination and approach to excellence.

Language of the Episode : ITALIAN.

This is a Special Podcast registered Live during Altaroma, the Fashion Week of Rome. The Showcase, organized after the runway, is the best moment to have a conversation with emerging designers. They show their collections Made in Italy to the Media and buyers.

Altaroma, which happens twice a year in Rome, is the most important Fashion event in Italy for launching emerging and independent Labels Made in Italy. Showcase and Who's on Next?, a major project organized with Vogue Italia, are the 2 key initiatives.

In this podcast, you will learn from Gretel Zanotti about how to sequently launch all the projects to establish a Brand both as a creative and an entrepreneur :

• Design all her collections and draw sketches in a row after 24H of work
• Run the project of creating her own Fragrance, from the essences to curating every aspects of the packaging and marketing
• Open her first Retail boutique in the world renowned “Quadrilatero della Moda” of Milan with a continuous attention to details and client experience
• Present her collections in 2 selected showrooms, Via Montenapoleone in Milan and in America
• Select some of the best suppliers of the Made in Italy for her collections, Fragrances laboratories in the South of France, etc
• Build an E-commerce based on a community management spirit, sharing success stories, personal vision of the Fashion industry, namely her testimonial on Black Lives Matter experienced in the castings of the models
• And last but not least, her attraction and use of Social Media (Facebook for her Community Blog, Instagram and Youtube) a great opportunity for the Digital growth of the E commerce of GRETEL Z. https://www.gretelz.com/

One of her strengths is being multi-tasking and rapid in execution, a true inspired and creative mind from sketches to design but also willing to learn every entrepreneurial aspect of the business in order to keep the control.

As you will hear it in our talk, Gretel Zanotti has demonstrated over the last six years a true entrepreneurial spirit, after experiencing first mistakes on the running of the business.

Now it’s time to listen the direct Voice of Gretel Zanotti in the Podcast. We will share lots of feedbacks of entreprenarial experience and tips. I hope you will be inspired and find it useful. Let us know in comments!!

You can contact Gretel Zanotti on her Blog and E commerce : https://www.gretelz.com/community

 

I am Delphine Souquet, the Founder of 2Goodmedia, visit me on https://2goodmedia.com and Instagram @2goodmedia to know more about all my projects and reportages with Creative entrepreneurs : Designers, Artists and Architects talking about their creative process and running a successful business.

Language : Italian. The interview is always in the original language of the interviewee to hear the direct voice of people that shape the Art and Fashion industry today.

2Goodmedia, https://2goodmedia.com the coolest click on the web. We produce cool contents (photos, videos and podcasts) for a pure entertainment experience. We talk about Fashion, Art, People, cool events in France and Italy. We are driven by Passion and Culture regardless of time, age, ethnicity, geography, which can be shared across generations.

For comments, questions, or speaker ideas, please e-mail me at : Delphine@2goodmedia.com