What's New in Social Media | LinkedIn Updates, Print and Design, Branding, and Marketing | Live Lunch Catch Up

Welcome to Live Lunch!

This week it was just the GU crew, and we talked about Linkedin changes, marketing, print and design, branding and getting the tone right for our clients.

Here are the snippets:

- Linkedin changes to company pages

- Linkedin advertising vs Facebook advertising

- Print and design. Now people are going back to offices, the demand for business cards, leaflets, etc. is going up.

- What is a good design brief, and how to you get what you need from clients?

- Converting suspects to prospects. It takes around 12-13 touchpoints for someone to use your services or buy your product

- It's important that your printed material matches to quality of your other marketing. Cheap paper doesn't say 'high-level service'

- When we do work for our clients, we need to "become them", we need to match their values and their tone in everything we say on their behalf

- Marketing takes time. You can't just expect people to buy from you immediately, you need to nuture them, understand their needs and offer them value.

- It's really important to review with clients regularly. Has their message changed, has their ideal client changed, are they attracting a different audience?

- Ways of marketing to people change depending on the time of day, the time of year, and even the weather.

The Green Umbrella Marketing Live Lunch episode is live-streamed here on YouTube and on Facebook every Thursday at 12noon.

Come and join us soon! https://www.facebook.com/GreenUmbrellaBiz