We all WANT press, but are our brands actually ready for it? What’s the point of press when there’s no goal behind it? Today’s guest is exactly what you need. Des Dickerson is the VP of public relations and digital marketing and the cofounder of Creative Label. She has worked behind the scenes of major TV shows and networks such as The Dr.Phil Show, Lifetime, HGTV, and YouTube. Get ready to take notes!
In this episode:
- Des’s career journey
- How to make sure your brand is pr ready
- The elements of a perfect pitch
- Her advice for new business owners
- Learning lessons from 2020
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