Episode 70, Three Tips on improving your life and business by playing the Underdog role.

Lisa Thal is an Author, Speaker, and Business Coach.  She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of marketing and leadership experience.

The Underdog Advantage is a new way to look at your life and business. Having an underdog mindset is a tremendous advantage. 

 

You can apply the same Underdog Attitude to your advantage. Three recommendations to help you  propel to success.

 

Underdogs have nothing to lose. Others are expected to win, but underdogs have nothing to lose and compete without fear of loss. There are no expectations to meet. You can only go up, which takes the pressure off of you. I coach a seller who was calling on an HVAC company. Another seller said yeah, many us have called on him before; he doesn't advertise on the radio. Good luck! The seller used the underdog advantage and called on the client. She had nothing to lose. She created a very memorable commercial using kids' voices and provided a tactical solution to gain the client's confidence and " Closed an annual deal.

 

Underdogs use "The Power of You Can't." Many people at the top of their game have already reached their goals and can struggle to stay motivated, but underdogs find motivation everywhere and use it to their advantage. Sports teams use this against their opponents by saying, " Nobody believes in us," which empowers everyone. Power comes from people telling you, you cant. Many are writing off this year as the Year of COVID; business is off or down. The underdog owner or seller says game time. While other companies are sitting on the sidelines, they will find a way to have a larger share of the available business—the same for salespeople.  

 

Underdogs use enthusiasm over perfection.  Nothing can replace the excitement you bring every day! People buy from people they trust and like. Your willingness to meet with that client or find a solution will shine through. Can you think of a time when you closed a deal because you were so excited to share the solution you created? Your excitement was so contagious the client had to say yes.  

 

I encourage you to find your underdog advantages. Don't settle for what the world tells you that you deserve. Don't settle for what your teachers or boss, coworkers, friends, and family said to you that you could have. Take what appears to be your disadvantages and make it your unfair advantage. 

 

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The Underdog Advantage written by Dean Graziosi - I highly recommend this book.