Helen Bell | Processes, Rec Expo, Facebook Ads and Christmas Print | Live Lunch Catch Up

Welcome to Live Lunch!

This week our guest is Helen Bell, who is talking to us about quality management and processes, and why it's so important for businesses to have these things in place. We also talked about Rec Expo, which is being held online for the first time, Facebook Ads and what we're doing in the office this week.

 

Here are the snippets:

- Virtual Rec Expo. This is normally held at the NEC, but this time it's been done entirely online

- What are the differences between in person and online in terms of audience engagement, etc? - Pros and Cons for an online event

- How have the processes changed, when moving online?

- Intro to Helen Bell, process improvement specialist and auditor

- Quality management systems are to the benefit of the customer, keeping things consistent ensures quality.

- Processes are created around frameworks, allowing for flexibility in the process where required.

- Processes often require many sub-processes. How do you decide which goes where?

- All businesses follow processes, but quite often these are just lists of who does what. It's important to formalise these lists into proper process documents that anyone can follow. Who, what, why, when and how long does each process take? Can it be streamlined?

- Mark talks about Christmas print orders and new things in the pipeline.

- Facebook ads - how we use different audiences to really drill down into who we're targeting.

- How will the removal of the 20% text restriction make a difference to our ads?

- Christina talks about what she's been doing lately, including training, public speaking and the supplier showcase she is doing for Members Only.

 

The Green Umbrella Marketing Live Lunch episode is live-streamed here on YouTube and on Facebook every Thursday at 12noon.

Come and join us soon! https://www.facebook.com/GreenUmbrellaBiz