In this episode of The Hyperfast Agent Podcast, host Dan Lesniak speaks with the Founder of HomeFlow, Laura Moreno. Laura faced a plethora of challenges when she and her husband bought their first home just three years ago. Since then, she has built a podcast and an entire company that helps home buyers beat those challenges.
Episode Highlights:
- Laura and her husband had an alright experience when buying their first apartment just three years ago.
- HomeFlow makes the home-finding process more efficient by allowing buyers to sort homes into levels of interest.
- Real estate agents make the mistake of not putting themselves in their buyers’ shoes.
- Homebuyers can be a pain for real estate agents and HomeFlow aims to educate buyers to avoid that pain.
- The time-consuming process of finding a home can be stressful for both the agent and buyer.
- Laura and her husband did not like the lack of transparency involved with the closing process.
- Real estate agents do not have the time to educate every single buyer on the process.
- HomeFlow gives agents more time by answering the most common questions for them.
- Laura worked full-time as a project manager at a tech company while interviewing countless people on the home-buying process.
- The podcast allows home buyers to be educated without taking too much time out of their day.
- The platform includes education and messaging tools that can help home buyers, agents, lenders, and lawyers communicate more efficiently.
- Agents and homebuyers can collaborate in one common place when the platform is complete.
- Education will be available in multiple forms including free courses, podcasts, and communication forums.
- There will be challenges down the road with different state regulations and a lack of funding.
- HomeFlow is working on creating free content that home buyers are already looking for.
- Real estate agents must provide value to the buyer through education first so they know what is coming.
- Homebuyers need to be talked through the rollercoaster of emotions that are headed their way.
- Education is not all on the agent; home buyers need to educate themselves on the process.
- When she’s not working on her business, Laura enjoys spending time with her son and husband.
- In 5 years, Laura sees HomeFlow improving the home-buying experience for millions of people.
3 Key Points:
- Laura found a pain point when purchasing her first apartment and ultimately left her job to build a company around that pain point.
- HomeFlow aims to educate buyers on the home-buying process before they ever reach out to an agent with common questions.
- Right now, the biggest challenge that HomeFlow is facing is a lack of people, hours, and funding. The need and want already exist amongst agents and buyers.
Resources Mentioned:
- Learn more about Hyperfast Academy
- Dan Lesniak (bio, Facebook, Twitter)
- Text Dan your real estate questions: (703) 215-1684
- Laura Moreno (Website Podcast Email)