“One of the ways I believe that a lot of therapists are sleeping on is creating a product that you can then turn into another stream of income.” With the holiday season fast approaching, many of us are looking for ways to take advantage of the holidays to generate an income. As a mental health therapist, do you know that you can curate a digital product which can prime your potential clients in order to get them prepared for your services? What's more is that you can even service clients based outside your state through such products! Tune in as Doctor TK shares a lot of pointers and tools to help you develop your first digital product.
Podcast Goals:
- Learn how to transform your expertise into a content for your digital products
- Know what tools to use in creating and distributing your e-book and other digital products
- Recognize the things to take into account when delivering your digital products to your target clients
Episode Timeline:
- What is a digital product and how is it given away to people? [01:53]
- When creating a digital product, how important is your expertise to a particular topic? [02:30]
- Canva as a recommendation to create your first e-book [03:34]
- When thinking about creating a book, why should we start with an e-book and what sample topics can therapists give to their clients for free? [04:01]
- Doctor TK often receives questions from therapists about their business. How did she turn them into a content for her podcast? [07:30]
- Being licensed in the state of California restricts Doctor TK from providing therapy services in Texas, NY, or Atlanta. How was she able to service couples based in Atlanta? [08:58]
- Could self-help books or e-books be priming people to get prepared for your service? [10:49]
- As a digital product provider, you won’t be physically present to guide your audience. What are the things that should be taken into account? [11:28]
- What tools can be useful for fixing grammatical errors or highlighting the type of voice used to deliver the digital product? [13:36]
- Why should graphics be also considered from your digital product? [14:25]
- What platform can we use to have people download the digital product? [14:57]
Standout Quotes from Doctor TK:
- “One thing you wanna think about in terms of digital products is: What is something that you’re probably giving away for free?” [1:53]
- “Be very creative about how you’re giving out contents. One of the ways I believe that a lot of therapists are sleeping on is creating a product that you can then turn into another stream of income.” [08:32]
- “Remember that you can service people who don’t live within your state with an e-book. You can also service people who may come to you, maybe they’re your ideal clients with their characteristics but due to the time or what they’re going through personally, they can’t pay for your services. So, could you guide them of course to go find another therapist? YES. But in the meantime, (because that may take them some time) you may also be able to offer them your e-book; that can be a digital download, or something that they can get right away. And in the meantime of them searching for a therapist, they could be taking your tools and using them on themselves.” [10:05]
Resources Mentioned:
- Create your SamCart account and get 14 days FREE trial
- Get one FREE Canva Credit
- Read the Foundations Book
Other Resources:
- Click here for the Elite Coaching Application
- Take Private Practice Quiz
- Get on the Dope Therapist Academy Waitlist
- Visit Doctor TK’s Amazon Store for your business and household essentials
Be part of our Facebook Community:
- Dope Therapist Branding Circle
- Psychology Mentor Society Community for Psychology Students
Connect:
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On Youtube: @Doctor TK
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