Maybe you’re launching a product or having an event. You have social posts, emails and ads created and scheduled. It’s perfect! BUT… are you setting things up to know what drove the most traffic to your site? Don’t make this digital marketing mistake! Today, we’ll cover the most underutilized tool when it comes to link tracking. Class is in session!
Google’s URL Builder. Use this as guide to start tagging links, when you're linking externally and want to track the traffic attribution. Do NOT tag internal links.
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This Week’s News:
- A new *strange* feature from Wordpress (Social Media Today)
- We Work’s rebrand...again (Reuters, The New York Times)
- YouTube’s in-video shopping (Social Media Today)
- Kraft pulls controversial ad (Marketing Dive)
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