Today we discuss the future of live product launches, which was inspired by a couple of recent online launches that blew us away. The first: Apple's "One Last Thing" video. The second: Gordon Murray's T50 Debut. We go into how companies used to produce product launches in the "old world" and how this year's disruptions will likely reshape the way companies announce new product debuts moving forward—for the better.
Resources from the episode
Apple Launch Video (Nov. 10): https://youtu.be/5AwdkGKmZ0I
Gordon Murray T50 Launch Video: https://youtu.be/DGw2NDgERgI
2017 Vision Mercedes-Maybach Launch at Pebble Beach: https://www.youtube.com/watch?v=ISIPi3EXIYo
Our links
LOOTB Website: https://lifeoutofthebox.com/
Check us out: https://buttonphd.com/
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