Master the Art of Selling with the old school legend Tom Hopkins

Do you remember VHS tapes? Yeah, Joe & I don’t really remember them either. But if you could get your hands on a VHS player then you’d want to watch all of the videos from this week’s guest.

 

Tom Hopkins is to real estate in the 70’s what Tom Ferry is today. He is a master instructor of the art of selling, a world renowned expert real estate coach, and is known for having written and produced some of the most impactful real estate books of multiple decades.

 

He has coached, trained, and spoken on some of the biggest stages in the world and has influenced some of the most prolific salespeople in the industry.

 

After one of David’s best agents went doorknocking and realized he was at the door of one of his idols he connected us to Tom Hopkins and we were able to set up this interview. To date, it’s one of Joe and my favorite interviews.

 

On today’s show you’ll learn:

 

• Tom’s story of getting into the business including door knocking for 3 miles
• How words matter and the phrases you should never use
• What effective salespeople say and don’t say
• Why mastering the art of selling is something only a few people do

 

We know you’re going to love today’s show and we’d love for you to leave a review telling us why you love it.

 

Getting into real estate or looking for a new brokerage? Email davidmorse@kw.com to learn about partnership.

 

Follow David on social @daviddmorse | David Morse is the CEO of Keller Williams Arizona Realty in Scottsdale & High Street North Phoenix, one of Arizona’s foremost brokerage leaders with over 350 agents and selling over $1.1 Billion in residential and commercial real estate each year. He is co-owner of Atlas Holdings and Realfolio and is actively seeking partnership with the top agents in Arizona.

 

Follow Joe on social @joe.quattrucci | Joe Quatrucci is the Director of Growth for the Kristan Cole Network, a national leader in residential real estate. He is founder of Atlas Holdings, PCX Real Estate Expansion, and the Market Center Strategist at Keller Williams Arizona Realty in Scottsdale, Arizona.