Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the classic definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. King’s company has been built around the simple principle of “do the right thing.”
His book, Guy Gone Keto, describes his journey towards better health and teaches you a way to be more conscious of what you put into your body. It's available for sale on Amazon in both the printed and Kindle versions.
Thom joins Mitch today to discuss better eating, how sugar is destroying our health and the journey Thom took to get to all the great things he is doing today. You can also watch a video of their discussion on our YouTube Channel.
Founded by King in 1999, Steviva Brands Inc. is one of the largest importers, manufacturers and distributors of clean-label sweetening systems and natural sweeteners. Emulating such renowned entrepreneurs such as the Wright Brothers and Steve Jobs, King started his company by first asking the critical question, “Why?” Based on the understanding that it’s only by determining the “why” of what you want to do that you can achieve lasting success, King’s business isn’t simply something he does for a living. It stands as a testament to who he is, what he does and how he lives his life.
King’s “why” is simple. A bit of a foodie and health nut, food has always been a passion for King — particularly high-quality food that makes the planet a healthier place and maintains a level of sustainability. He founded Steviva as a way to effectively help combat metabolic disease and the “diabesity” (his self-coined term) epidemic in this country by offering clean-label sweetening systems to replace sucrose and high-fructose corn syrup.
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