Retail Focus 11/29/20 – Flyer Readership Trends; Projecting Thanksgiving Weekend Retail Data

Our interview guest is Adam Halim, the Senior Vice President of Business Development at Flipp. Adam discusses the current state of flyer readership in North America as it pertains to retail, and where the advertising medium is headed over the next several years. In the news segment, we glance at Deloitte’s annual pre-Thanksgiving pulse survey as a means to determine how traffic may be falling this Thanksgiving weekend. Finally, we look ahead to a leadership change and slight merchandise shift at Dick’s Sporting Goods.