“I’m not gonna buy this 2020 is cancelled thing”, a statement by Doctor TK upon facing mishaps beyond her control in the earlier months of 2020. Being a prime example of successfully growing her business during “rough times”, she believed that this era is the time to prove to ourselves what our true purpose is. True to her mission to provide valuable information to clinicians who want to brand and market their private practice, she used podcasting as a platform to touch more lives and help others live an abundant lifestyle. Welcome to the 100th episode of the Branding 4 Abundance podcast! Together, let’s celebrate a new milestone as we look back on how Doctor TK launched her very own podcast, what it takes for her to reach 100 episodes by the end of 2020, and how you can apply these steps to start your own podcast or keep the momentum in releasing contents to make a significant impact in the world!
Podcast Goals:
- Learn how Doctor TK set up the SMART goal in launching her podcast
- Know the 3 steps she applied to reach her ‘100 podcast episodes’ goal
- Present the podcast growth, metrics, and download stats within a span of 10 months
Episode Timeline:
- Podcast downloads as of March 3, 2020 [01:04]
- Last-minute cancellation of Avery’s birthday celebration [01:55]
- “You better not shut down your private practice” - The IG post that started it all [05:50]
- Step #1: To be able to reach the 100th podcast episode, a SMART goal was set along with a mission to create a significant impact [08:04]
- Step #2: Set a time and day for batch recording episodes [11:31]
- Step #3: Delegate tasks, focus on content creation [13:05]
- Recap of the 3 steps on how Doctor TK reached her 100th podcast episode [15:49]
- Podcast growth within 10 months [16:35]
Standout Quotes from Doctor TK:
- "What I decided to do during that time is honestly just observe and pay attention — Some people were walking around saying, ‘2020 is cancelled, 2020 is not my year, 2020 sucks!’ I'm not about to buy into this 2020 cancelled; I do believe that every time something significant occurs in our universe, this is our time to prove to ourselves what our true purpose is." [03:22]
- "Impact came first; money as a blessing always came second. My goal was to touch more lives — I recognize during this season that people's jobs were not promised even as an essential mental health provider." [08:57]
- “If you are a therapist, in graduate school, or studying for your licensing exam, you are an essential provider. Not to discredit them because they're doing a phenomenal job, but sometimes when we look at essential workers, we only look at medical providers in a physical hospital. I want to turn everyone's attention to anyone who's serving people in the community: that can be the ministry, pastor, priest or bishop in the church; that can be mental health providers, teachers, social workers — You are an essential provider whatever your title is. You are essential because you are continuously pouring in to our communities to make sure that they afloat, regardless of what's happening with you as well.” [09:10]
- In March of 2020, I only had 136 downloads. As of December 2nd, I have over 7,000 total downloads. So from March until now (about 9-10 months), it went from 136 to 7,038 downloads; that is an increase of 1,992.8% of how many people have downloaded from the previous year. [16:35]
Resources Mentioned:
- Get the Free Biz Checklist here
- Dope Therapist Academy: Learn how to build or rebuild your foundation for your private practice
- Find out how I Manifested a Resort Community Home
Other Resources:
- Take Private Practice Quiz
- Visit Doctor TK’s Amazon Store for your business and household essentials
Be part of our Facebook Community:
- Dope Therapist Branding Circle
- Psychology Mentor Society Community for Psychology Students
Connect:
Find | Doctor TK
On Instagram: @DoctorTKPsych
On Facebook: @DoctorTKPsych
On Pinterest: @DoctorTKPsych
On Youtube: @Doctor TK
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