Tales of the unexpected: What an unprecedented year has taught us about digitisation and data in real estate
The unexpected happened this year. The world shutdown. Physical human interaction stopped and we had to go digital.
Digital transformation was already taking place in the built environment, but it was largely being led by the innovators. Since March, everyone has had to innovate and digitise and has to do so at speed or face the consequences.
In the first of four special EG Property Podcasts looking at the lessons learnt out of the forced changes we have all had to make during the coronavirus pandemic, EG editor Samantha McClary chats to Max Bengtsson, head of marketing at LandTech, Beth McArdle, a partner at Shoosmiths and Sophy Moffat, head of research at Cluttons, about how adoption of tech and adaptation to a digital world has not just shaped property but people too.
During this 30 minute conversation they look at how adoption of tech and adaptation to a digital world has shaped not just property but people too, the key lessons that real estate has taken from the pandemic, some of the lessons they think it might – but hope it won’t – forget and do their very best to deliver some happily ever afters for this particular tale of the unexpected.
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