This Story summarizes the 2020 book by Simon Sinek, THE INFINITE GAME, which teaches business leaders about how to rethink their business journey to one that is not short-sighted. After an in-depth summary of the book and sharing examples of how its lessons can be applied to the business of optometry, Scott tells the story and looks back on how he applied THE INFINITE GAME’s key elements to his software business - before the book was even published!
Runtime: 11 min
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