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Circana Growth Insights

Circana Growth Insights

Business:Marketing

CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass

CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass

2020-12-13
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The CPG Guys Sri Rajagopalan and Peter V.S. Bond are joined by Michael Ellgass, EVP of Technology & Retail Media Platforms at IRI. Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers.

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