Business:Marketing
What's New in Social Media | LinkedIn Stories, Advertising, TikTok, Pinterest and More..| Live Lunch Catch Up
2020-12-29
Welcome to Live Lunch!
This week it was just the GU crew, and we talked about the new LinkedIn Stories, Facebook and Linkedin advertising, TikTok, the rise of Pinterest usage, new branding we've been doing for clients and lots more.
Here are the snippets:
- Linkedin Stories
- launched last week and currently only available on the phone app. Who is using them, what are they good for, is there an algorithm behind them?
- Pinterest has shown huge growth recently with 26 million new users. Growth is mimicking lockdown and the rise in eCommerce.
- TikTok has just partnered with Shopify in the States and is bringing a whole host of new commerce and advertising opportunities.
- Facebook Ads - There have been lots of articles lately about frequency of ads and how that affects propensity to buy
- Linkedin Ads - These have become much better and are now a really viable option for people to use
- Boosted posts - why we don't like them
- Rebrand for one of our clients. We got the chance to use some really funky design tricks
- Video calls from Linkedin messenger now integrate with Zoom and other video platforms.
The Green Umbrella Marketing Live Lunch episode is live-streamed here on YouTube and on Facebook every Thursday at 12noon. Come and join us soon! https://www.facebook.com/GreenUmbrellaBiz
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