The Power Of Story, Your Partner Sales Channel And Making Great Hires

@Mike Adams is author of #7StoriesEverySalespersonMustTell and heads up global partnerships at #Anecdote, Story Powered Sales

We revisit the subject of story telling by looking at the stories required by buyers at each step of the buying cycles. We focus on memorable story telling through channel partner sales and the use of story to help prospects diagnose their own problems. We dig into several story types that create trust

• Personal story
• Company creation story
• Insight story
• Success story

We also rip apart why company stories produced by marketing departments are not stories; they're just a series of often boring, unrelatable facts. Mike explains the anatomy of great stories

• sequence of related events
• start, time, date, place
• unpredictable turn of events
• a central character usually a successful client experiencing the hero's journey
• the reason behind the story makes a business point

We do a live story workshop to develop an effective success story using Mike's 6 steps

 

Contact Mike via LinkedIn: linkedin.com/in/m1keadams

Websites

• anecdote.com  (Putting Stories to Work)
• mysevenstories.com  (Seven Stories Book Website)

Twitter: MikeAdamsSales--To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi