Download - Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

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Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

2019-12-10

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Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven, and James Procter is the Founder and Creative Director of the data-led agency One Small Step Collective. They discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connect media and creative concept is data.

https://www.trinityp3.com/2019/12/data-ai-informed-advertising/