Brett Colbert And Darren Discuss The Rapid Evolution Of Marketing Procurement

Brett Colbert, Chief Procurement Officer at MDC Partners discusses with Darren the exciting state of marketing procurement in the US, the need to move beyond savings and create a greater level of collaboration between brand and agencies to deliver increased effectiveness while focusing on opportunities for efficiency and the need to have mutually agreed measures of success and performance.

https://www.trinityp3.com/2016/11/rapid-evolution-marketing-procurement/