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Managing Marketing

Managing Marketing

Business:Marketing

Jeff Cooper, Ashton Bishop And Darren Discuss All Things Strategy For Business And Marketing

Jeff Cooper, Ashton Bishop And Darren Discuss All Things Strategy For Business And Marketing

2015-10-20
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Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and simply planning.

https://www.trinityp3.com/2015/11/what-makes-a-good-strategy/

view more

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