#StephenDenny is at the forefront of the new frontiers of marketing. He rips up the old ways of doing things in favour of adapting to how B2B buyers now expect to be treated and are behaving based on leading edge research on how customers actually behave in the real world.
He spends his life at the intersection between culture & technology:
Crowded digital markets mean buyers are filtering through the noise. Few brands really manage to differentiate and fewer still have humanised their relationships with customers.
We discuss his new book, #UnfilteredMarketing, co-authored with his business partner, #PaulLeinberger that uncovers the data and the insight to help drive bottom-line results.
Contact Stephen via inkedin.com/in/stephendenny
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