"Built to Scale" eCommerce Show
Business:Marketing
We will discuss one of the most frequently asked questions: “How often should our eCommerce business run a sale?” This question brings up a lot to consider, including type of sale, amount of discount, and timing or frequency of sales.
There are different strategies you can implement, depending on what your brand offers. This all comes down to the discount amount, timing, consistency, as well as the consideration of bundling or using the free item tactic.
On this episode:
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