"Built to Scale" eCommerce Show
Business:Marketing
Kislevitz, Co-Founder of Bala, is our guest in this episode. Bala is known for their minimalist weight bands and for creating functional fitness accessories with a strong focus on design. Bala has made millions of dollars without any paid advertising, and they also successfully secured funding on Shark Tank. Today, we’ll be discussing product development, the importance of branding and brand image, along with branding strategy.
On this episode:
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