"Built to Last" is the first book by Jim Collins, he states with Jerry l. Porras 12 myths about visionary companies. Jamie and Tony discuss these myths and give their take on each one.
Myth 1: It takes a great idea to start a great company.
Myth 2: Visionary companies require great and charismatic visionary leaders
Myth 3: The most successful companies exist first and foremost to maximize profits.
Myth 4: Visionary companies share a common subset of "correct" core values.
Myth 5: The only constant is change.
Myth 6: Blue-chip companies play it safe.
Myth 7: Visionary companies are great places to work, for everyone.
Myth 8: Highly successful companies make their best moves by brilliant and complex strategic planning.
Myth 9: Companies should hire outside CEOs to stimulate fundamental change.
Myth 10: The most successful companies focus primarily on beating the competition.
Myth 11: You can't have your cake and eat it too.
Myth 12: Companies become visionary primarily through "vision statements.
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