#35 Ludovic Alban 🇫🇷 On how Fashion can Revolutionize the Outdoors Apparel Market

How to change what people think or believe? Paris Alpine Studio co-creates based on product identity, usage and innovation for Fashion and Outdoors Brands.

Ludovic Alban, Co-Founder of Paris Alpine Studio : Revolutionize and De-cluster the worlds of Outdoors apparel and Fashion.

Language of the Episode : FRENCH.

My guest is Ludovic Alban, Co-Founder of @parisalpinestudio a collective of creative agencies making the conjunction of 2 inspirational worlds :  Paris Fashion and the French Alps Outdoor Worlds.

It’s really difficult nowadays for a Brand to differentiate in saturated Fashion or Sportswear markets : between first rank worldwide labels, historic or new born e-commerce brands, the market is getting noisy with a profusion of products and content on all the marketing and digital platforms and Social Media.

How to differentiate for a Brand? What is the product which will change what people think or believe? This is what Paris Alpine Studio is co- creating with their clients : a Revolution based on product identity, usage and innovation for Fashion and Outdoor Brands.

The consumer is open to new aspirational and inspirational products. After the age of Digital Marketing, the focus is now on the Product. Customers are looking to new Green, Healthy, Timeless, Ethical, Useful and inspirational products.

Brands must be thoughtful but move fast to seize the opportunity of the Outdoor Market.

 

The Story of Paris Alpine Studio :

The Story of the Collective Paris Alpine initiated 10 years ago from a Human and Professional connection between Ludovic Alban and Georges Pessey, the Founder of Jonathan & Fletcher, the second member of the Outdoor Collective. Georges’s experience in the Outdoor market is impressive. He has been working on the equipment of the most famous athletes in the world for the last 30 years in the French Alps. Their first collaboration, on the revival of the Premium Look Skiwear brand was already very challenging and an Avant-Garde. A very good inspiration to effectively launch a collective between the 2 agencies, with the objective to Revolutionize the Outdoor market.

 

@parisalpinestudio is the conjunction of 2 Worlds:

- The best of Paris Fashion and Luxury, through the artistic direction of Ludovic Alban who worked for Parisian Maison like Hermès, Carven and YSL

- The legendary savoir-faire from the French Alps of @jonathan.and.fletcher creating performance outdoor apparels for international athletes for more than 30 years. More recently completed by @alltriangles on performance Footwear.

A great expertise combined in this Collective of creatives for changing the Fashion and Outdoor markets :

• Create new brand territories
• Focus on Product innovation and usage
• Meet new consumer expectations for more Healthy, Green and Aspirational products 🙌

You will get in this podcast a great value for developing new brand territories and products for a targeted audience :

 

✅ Story of the Collective Studio

✅ How to create Differentiation and Exclusivity

✅ How to create new brand territories

✅ Brand centric applied to product

✅ Product identity and usage

✅ What Fashion can bring to Outdoor

✅ What Outdoor can bring to Fashion

✅ Outdoor Market opportunities

 

And Don’t miss the end of the recording as Ludovic Alban is open to start a discussion with Fashion and Outdoor Brands on growth projects and how to co-create new products 💯🌍

 

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You can contact Ludovic Alban on their website https://parisphoenixstudio.com/paris-alpine-studio/  or directly on LinkedIn : @parisalpinestudio or @LudovicAlban

I am Delphine Souquet, the Founder of 2Goodmedia, visit me on https://2goodmedia.com and Instagram @2goodmedia to know more about all my projects and reportages with Creatives and entrepreneurs : Designers, Agencies, Artists talking about their creative process and running a successful business.

Language of this Episode : FRENCH. The interview is always in the original language of the interviewee to hear the direct voice of people that shape the Art and Fashion industry today. The transcript is translated in 3 languages on our website @2goodmedia.com.

2Goodmedia, https://2goodmedia.com the coolest click on the web. We produce cool contents (photos, videos and podcasts) for a pure entertainment experience. We talk about Fashion, Art, People, Fashion and Art events in France and Italy. The mission of 2Goodmedia is to create a link between generations, cultures, countries, social classes without filters and with an inclusive vision of society. Transmit the values and passion for fashion or art. Passions that bring us together!

For comments, questions, or speaker ideas, please e-mail me at : Delphine@2goodmedia.com